Although the updated 2024 Jeep Wrangler made its public premiere at the New York Auto

the price of the venerable off-road vehicle has just recently been revealed.  

The base prices of the majority of trim levels only slightly increased, which is quite typical  

for a revised model year. But the highest-scoring Rubicon 392 saw a $5,100 increase.

When equipped with all of those options, the Wrangler becomes a six-figure SUV.

In particular, $102,520 is the price of a 2024 Jeep Wrangler Rubicon 392 that is fully equipped.